Online advertising is a multi-billion dollar business. In a typical AD network, advertisers setup campaigns targeting particular keywords, and the AD distribution system (e.g. Google Adwords), displays them on websites of publishers who have signed up for their program (e.g. Google Adsense). Whenever a visitor to the publisher's clicks the AD, the publisher makes money. Malicious hackers are taking advantage of this by using botnets to make fraudulent clicks on ADs whose publisher account they directly or indirectly own. In many cases, these botnets are also loaned out to publishers who want to boost their income, in return for a commission to the botner herders.
In this video, Matt Graham from
Click Forensics shows a demo of one such botnet called the "Bahama" botnet, which is suspected to have it's controllers in Ukraine. The botnet infected machine exhibits some really funky behavior. Clicks on organic search results are redirected through a series of parked domains across a number of top-tier ad providers (search engines and ad networks), eventually arriving at an advertiser unrelated to the original query. The user is momentarily confused, but likely just performs the search again, this time with easy success.
What makes the botnet so insidious is that it operates intermittently so that the user doesn’t really know that anything is wrong. Additionally, it can operate independently of the user because the authors appear to be building a large database of authentically user-generated search queries. And because the queries come from many different machines (IPs) across a broad segment of the Internet population, it is very difficult to find and identify these clicks as fraudulent.
I would recommend using a tool such as
HttpWatch, which is a browser based plugin to make sure that you are not infected by Bahama or a variant. Be Vigilant and Stay Safe!